FNO
Timeline
Nov 2024 - Feb 2025
My Team
Myself
Development team
Tools used
Figma
Illustrator
Client
Marketwicks
Service
Product Design
Overview
This all-in-one trading app is designed to make market access seamless for both beginners and experienced traders. With a free demo account featuring real-time data, new traders can practice without risk, while fast and reliable order execution ensures minimal delays for live trading. A quick and hassle-free signup process eliminates long forms, getting users started in minutes. Plus, a data-driven platform with live charts and real-time insights helps traders make informed decisions instantly. Combining speed, accessibility, and precision, this app redefines the trading experience.
Empathize
Stakeholder workshops, app and market analysis, Quantitative Research, Qualitative Research, User Persona
Define
Analyzing data, Key Insights from Research, The Pain Points We Focused on Solving in Investment
Ideate
Creating design concepts, Ideate, making wireframes, conducting stakeholder reviews
Prototype & Test
Creating HiFi wireframes, finalizing design.
Qualitative
+7
Research
Our qualitative research involved in-depth interviews with traders and investors to explore their experiences, strategies, and challenges in the financial markets. By engaging in open-ended discussions and active listening, we gained valuable insights into how they interact with our trading platform, execute trades, and make informed decisions. This research helps us refine and enhance the app, ensuring a seamless and efficient trading experience tailored to user needs.
Interviewer: I've been thinking about what makes a great trading platform, and having a Free Demo Account seems crucial for new traders. What are your thoughts on that?
User: Yes, a full-access demo with real-time data would be really helpful. It’s hard to practice properly when most demo accounts are too limited.
Interviewer: That makes sense. How important is Fast and Reliable Order Execution to you?
User: Extremely important! Delays in execution can affect profits, especially for active traders. A fast and seamless experience is a must.
Interviewer: What about the signup process? Have you faced any frustrations with long or complicated account setups?
Interviewer: Absolutely. Some apps make it too complicated with endless verification steps. A quick, hassle-free signup would be much more engaging.
Quantitative Research
Quantitative Research complements our qualitative by providing by providing statistical data to validate trends and patterns. We utilised surveys distributed to a large sample of users, collecting numerical date on satisfaction levels ,feature preferences, and usage frequency , providing quantifiable metrics to inform decision-making and strategic planning.
100+
Response
How likely are you to use the free demo trading account for live market practice?
Very likely - 56%
Somewhat likely - 32%
Not likely - 12%
Demo Trading Usage
How often do you check live market updates before making a trade?
Very likely - 30%
Somewhat likely - 40%
Not likely - 30%
Market Update Frequency
How satisfied are you with the speed and reliability of order execution in your current trading app?
Very likely - 20%
Somewhat likely - 45%
somewhat not likely - 30%
Not likely - 5%
Order Execution
How useful would you find automated portfolio risk analysis and insights?
Very likely - 20%
Somewhat likely - 30%
somewhat not likely - 45%
Not likely - 5%
Portfolio Risk Insights
How important is customer support availability when choosing a trading platform?
Very likely - 30%
Somewhat likely - 40%
Not likely - 30%
Customer Support
How important is it for you to have a single dashboard showing all your investments in one place?
Very likely - 60%
Somewhat likely - 30
Not likely - 10%
Dashboard Importance
Key Insights from Research
- Rayma Singh
I need a platform that simplifies financial planning and goal-based investing. A structured approach to investing will make it easier to plan for the future and stay on track with long-term financial goals.
- Aman Raj
A simple and easy-to-use interface is very important. Complicated layouts and too many options can be confusing—I prefer a clean, user-friendly experience.
Key Insights from Research
- Priti Khanna
I need seamless execution and real-time data without lags. Delayed order execution can lead to missed opportunities; a reliable and fast system is a must.
- Shiva Modi
I want to see all my investments in one place. If my stocks, mutual funds, and ETFs are all in a single dashboard, it’ll be much easier to track performance and make decisions.
- Anjali Verma
Most trading apps don’t have proper tools to help me plan for the future. I need a way to track my long-term goals and make sure my investments are aligned accordingly.
Flow chart
Mapping the journey from problem to solution
User Persona
User Personas are crucial for comprehending users’ various needs and preferences. They are enable us to customise good and serivces to meet their unique needs. By developing users persona ,we can develop more effective and user-cretic solutions witch provide insights into the target audience’s motivations ,goals, behaviour ,and pain points.
26 Years Old
Software Engineer
About
Rahul is a tech enthusiast who has recently developed an interest in stock trading. He follows financial influencers on social media and watches YouTube tutorials to learn the basics. With a full-time job in IT, he wants a beginner-friendly platform where he can practice trading without financial risk and gradually build confidence before investing real money.
Goals
✔ Wants to learn stock trading through a free demo account with real-time market data.
✔ Prefers a fast and reliable trading app with a clean UI.
✔ Looks for a platform that offers educational content for new traders.
✔ Prefers mobile trading for quick market access between work breaks.
Frustrations
❌ Switching between multiple apps to track investments is time-consuming.
❌ Delayed market updates impact her trade execution.
❌ Most trading apps lack advanced analytics and customization options.
Rahul Mehra
38 Years Old
Business Owner
About
Priya is a self-made entrepreneur running a successful e-commerce business. She has been investing in stocks and mutual funds for over five years and is now looking to expand her portfolio with ETFs and commodities. Priya follows market trends closely and needs a powerful yet user-friendly trading platform that enables her to make informed investment decisions efficiently.
Goals
✔ Manages a diversified portfolio (stocks, ETFs, mutual funds).
✔ Wants a unified dashboard to track all investments in one place.
✔ Requires real-time alerts and AI-driven insights for quick decision-making.
✔ Expects fast order execution with minimal slippage.
Frustrations
❌ Finds market data overwhelming and hard to interpret.
❌ Struggles with delayed order execution on existing platforms.
❌ Needs a better way to track portfolio performance and market trends.
Priya Sharma
Wireframes
The pain points we focused on solving on INvestment
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Free Demo Account for Live Market
New traders want to practice without losing money, but most apps don’t offer a proper demo. A full-access demo with real-time data can make learning smoother and more effective.
Quick and Hassle-Free Signup
Nobody likes long forms and endless verification steps. A smooth, fast account setup keeps users engaged and ready to start trading without frustration.
Fast and Reliable Order Execution
New traders want to learn without risking real money, but most apps don’t offer a proper demo account. Limited access makes it tough to practice and get comfortable with live trading.
A Website That’s Data-Driven, Not Just Words
Users want a website that shows real-time market data, not just long explanations. A visually rich, data-focused platform with live charts and trends makes decision-making easier.
Hey there! Let’s take a closer look at our (visual design) together , shall we?
Create Account
Mobile investment app relies an inbinaative navigation, clear information presentation , and preverion to ensure user can make informated decisions without confusion or mistakes.
Homepage
The home page is designed with a minimalist approach, featuring only the most essential information for a seamless user experience. It provides quick access to key market data, including indices and stocks, while maintaining a clean and intuitive navigation system. This ensures traders can focus on what matters most without unnecessary distractions.
Profile & Settings
The Profile & Settings section provides users with complete control over their account, security, and preferences. From dark mode and account details to security updates, transaction insights, and customer support, every feature is designed for a seamless and secure trading experience.
Fund calculator
Mobile investment app relies an inbinaative navigation, clear information presentation , and preverion to ensure user can make informated decisions without confusion or mistakes.
Responsive website
Our responsive trading app website offers a seamless experience across all devices, ensuring smooth navigation and easy access to real-time market data and trading features. Whether on mobile, tablet, or desktop, users can trade efficiently anytime, anywhere.
Stocks
Indices
News
Tools
Mutual funds
Let's connect to explore how can i add value to your team
"Your vision, my design – let’s create something exceptional together."
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